National Bison Business & Market Program

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Program Overview

The program is designed to strengthen and enhance the production and marketing of bison and bison products in the United States through business and resource development, and the advancement of innovative solutions or approaches to support the long-term growth of the bison sector.

The AMS Bison Initiative is a national effort supported by the USDA to strengthen the economic viability, ecological performance, and market access of bison producers across the United States. The U.S Bison Industry faces barriers such as limited processing and market access, a lack of coordinated technical and business support direct to producers, and varying levels of production capacity. This program addresses those barriers by pairing industry experts with hands-on technical guidance and targeted financial support to producers to connect them to viable markets as well as increase production capacity.

This program is designed to provide direct, high-impact support to producers and aligned organizations, while coordinating expertise across production, business development, and market expansion.

Through a partnership between Flower Hill Institute, Mad Agriculture, and the National Bison Association, this initiative integrates:

  • On-the-ground production support

  • Business and operational development

  • Market access and industry coordination


By aligning financial support with technical assistance and/or market development, the initiative will:

  • Strengthen production systems

  • Improve business performance

  • Expand market participation

  • Generate actionable insights for the broader industry

Request for Proposals

For more information regarding timeline, eligibility, award ranges, funding priorities and application process, please visit the link below.


Funding provided through USDA Agricultural Marketing Service – Advancing Markets for Producers Program (Funding Opportunity Number: USDA-AMS-TM-BPMGP-G-25-0001)