Quarterly Marketplace Updates

A close analysis of the meat and poultry market, including trends and updates for producers.

E-Commerce

• E-Commerce Opportunities and Realities for Meat and Poultry Processors [PDF}

• Webinar: Direct Connections: Ins and Outs of Direct-to-Consumer Marketing for Meat and Poultry Processors

Organic

• Understanding the Organic Beef Supply Chain [PDF]

• Webinar: Growing Organically: Organic Opportunities and Requirements for Meat and Poultry Processors

Other Claims-Based Marketing

• Selling the Sizzle - Claims-Based Marketing for Meat and Poultry [PDF}

Selling to Retail and Foodservice

• Realities of Retailing FAQs [PDF]

• Wholesale Meat Guide: Build & Grow Sales in Your Branded Meat Business – Niche Meat Processor Assistance Network (NMPAN)

• Webinar: Reality Check: The Challenges and Opportunities in Marketing to Retail

Marketing to Institutions

• Institutional Knowledge: Understanding the Basics of Selling Meat & Poultry to Schools and Other Institutional Markets [PDF]

Pet Products

• Pet Products: a Hidden Opportunity for Smaller Meat and Poultry Processors [PDF]

• Webinar: Pet Projects - Making and Marketing Food and Treats from Companion Animals

• Pet Projects - Making and Marketing Food and Treats from Companion Animals FAQs [PDF]

Additional Marketplace Resources

• Free Services and Databases for Market Information [PDF]

• Why A Co-op? Considerations in Developing a Meat/ Poultry Processing Cooperative [PDF]

• Webinar: Carving Out Profitability: Maximizing the Value from Every Carcass

• Carving Out Profitability: Maximizing the Value from Every Carcass FAQs [PDF]