Profitability Begins with Understanding Performance

Professional trainers at the Savory Institute, Holistic Management International, and other regenerative agriculture organizations often stress, “You can’t monitor what you don’t measure.” 

When talking with ranchers seeking to improve management of their land and herds, the trainers say that the same adage is even more critical for meat and poultry processors.

The unique characteristics of meat and poultry processing make it difficult—and sometimes impossible—to use standard manufacturing monitoring tools to measure performance. Most commercial manufacturing enterprises transform components into finished products. Processors start with live animals and then break down the carcass into potentially hundreds of products.

Heywood Provisions Flies High with Quality Products

Heywood Provisions is flying high these days. 

Literally.

The small further-processing enterprise tucked into an industrial park in urban Atlanta has grown exponentially since Patrick Gebrayel first opened for business in 2011.

After graduating from the Culinary Institute of America, Gebrayel worked under legendary French Chef Jean-Louis Palladin in Washington, D.C., and then moved to Atlanta. Frustrated by the lower quality sausages he was working with at an Atlanta-area country club, he set out to create a business specializing in unique, high-quality meat and value-added products while supporting local livestock farmers.