Smaller meat processing plants across the country are surviving and profiting by producing, and marketing products differentiated from the standard items carried in the typical retail meat case. Grassfed, regenerative, organic, humanely raised, and other claims-verified products are helping these processors stand apart.
Certified Organic Meat Processing: A Hidden Opportunity
Differentiation is key to the success of smaller meat and poultry processors. After all, the big chains can produce generic bricks of ground beef and steaks cheaper than any mom-and-pop processor in the country.
However, a growing segment of consumers want something better than a generic cut of meat. A slew of ongoing consumer studies shows that shoppers increasingly value meat and poultry sourced locally from producers dedicated to environmental stewardship and humane animal husbandry.