MeatandPoultryProcessingCapacityTechnicalAssistance
A new generation is shopping at the meat counter these days, and connecting with the emerging generation of carnivores requires a different approach to everything from packaging to marketing.
The annual Power of Meat report, released in March, found that Gen Z and Millennials are leading all demographic categories in increasing their meat purchases, and that 36% of Gen Z and 35% of Millennials were more likely to have increased their meat consumption during the past year.
Five years ago, the companies bringing “plant-based meat” to market were predicting the end of animal agriculture. Investors agreed and flooded the start-up ventures with seemingly limitless cash. JBS, Tyson and other large meat processors began to hedge their future by establishing new meat alternative ventures.
At Expo West, the country’s largest natural products trade show, Beyond Meat, Impossible Burger, Meati, and other companies dominated the trade show floor with booths trumpeting the health and environmental benefits of their offerings.
