MPPTAProgram

Profitability Begins with Understanding Performance

Professional trainers at the Savory Institute, Holistic Management International, and other regenerative agriculture organizations often stress, “You can’t monitor what you don’t measure.” 

When talking with ranchers seeking to improve management of their land and herds, the trainers say that the same adage is even more critical for meat and poultry processors.

The unique characteristics of meat and poultry processing make it difficult—and sometimes impossible—to use standard manufacturing monitoring tools to measure performance. Most commercial manufacturing enterprises transform components into finished products. Processors start with live animals and then break down the carcass into potentially hundreds of products.

After Getting Buffaloed, Bison Business Learned Marketing Lessons

Meat and poultry processors seeking lessons in diversification need look no further than the U.S. bison business.

Twenty-five years ago, the bison business looked like a giant pyramid scheme. Prices for live animals escalated dramatically in the 1990’s as ranchers competed to build their herds with the limited number of animals available. By 1999, prices for breeding stock had reached unsustainable heights, with the grand champion breeding bull selling for $101,000 at the National Bison Association’s annual Gold Trophy sale.