MPPEP

Power of Meat Offers Marketing Nuggets for Smaller Processors

The Annual Meat Conference, held in March each year, draws thousands of processors, retailers, consultants, and others from across the nation. The Big Four packers, executives from Walmart, Kroger, and other major retailers, are well represented at the conference. But the audience also includes a host of smaller processors, distributors, and retailers.

They come for networking, glimpses into new products, and information on the commodity outlook for beef, pork, and poultry. But mostly, they come for the unveiling of the latest Power of Meat Report.

This year didn’t disappoint.

Technical Assistance for Meat & Poultry…and Catfish?

We’ve been operating at the Meat and Poultry Processing Technical Assistance Program since March 2022. Describing our work as Meat and Poultry…and Catfish Technical Assistance may be more accurate.

About 20 years ago, when imported catfish-like products undercut domestic catfish producers, the sector successfully petitioned Congress to declare catfish as an Amenable Species. That brought catfish under USDA jurisdiction, and today it is still the only aquatic species processed under FSIS inspection.