A new generation is shopping at the meat counter these days, and connecting with the emerging generation of carnivores requires a different approach to everything from packaging to marketing.
The annual Power of Meat report, released in March, found that Gen Z and Millennials are leading all demographic categories in increasing their meat purchases, and that 36% of Gen Z and 35% of Millennials were more likely to have increased their meat consumption during the past year.
The Annual Meat Conference, held in March each year, draws thousands of processors, retailers, consultants, and others from across the nation. The Big Four packers, executives from Walmart, Kroger, and other major retailers, are well represented at the conference. But the audience also includes a host of smaller processors, distributors, and retailers.
They come for networking, glimpses into new products, and information on the commodity outlook for beef, pork, and poultry. But mostly, they come for the unveiling of the latest Power of Meat Report.
This year didn’t disappoint.
