Meat

Power of Meat Offers Marketing Nuggets for Smaller Processors

The Annual Meat Conference, held in March each year, draws thousands of processors, retailers, consultants, and others from across the nation. The Big Four packers, executives from Walmart, Kroger, and other major retailers, are well represented at the conference. But the audience also includes a host of smaller processors, distributors, and retailers.

They come for networking, glimpses into new products, and information on the commodity outlook for beef, pork, and poultry. But mostly, they come for the unveiling of the latest Power of Meat Report.

This year didn’t disappoint.

Profitability Begins with Understanding Performance

Professional trainers at the Savory Institute, Holistic Management International, and other regenerative agriculture organizations often stress, “You can’t monitor what you don’t measure.” 

When talking with ranchers seeking to improve management of their land and herds, the trainers say that the same adage is even more critical for meat and poultry processors.

The unique characteristics of meat and poultry processing make it difficult—and sometimes impossible—to use standard manufacturing monitoring tools to measure performance. Most commercial manufacturing enterprises transform components into finished products. Processors start with live animals and then break down the carcass into potentially hundreds of products.