Heywood Provisions Flies High with Quality Products

Heywood Provisions is flying high these days. 

Literally.

The small further-processing enterprise tucked into an industrial park in urban Atlanta has grown exponentially since Patrick Gebrayel first opened for business in 2011.

After graduating from the Culinary Institute of America, Gebrayel worked under legendary French Chef Jean-Louis Palladin in Washington, D.C., and then moved to Atlanta. Frustrated by the lower quality sausages he was working with at an Atlanta-area country club, he set out to create a business specializing in unique, high-quality meat and value-added products while supporting local livestock farmers.

After Getting Buffaloed, Bison Business Learned Marketing Lessons

Meat and poultry processors seeking lessons in diversification need look no further than the U.S. bison business.

Twenty-five years ago, the bison business looked like a giant pyramid scheme. Prices for live animals escalated dramatically in the 1990’s as ranchers competed to build their herds with the limited number of animals available. By 1999, prices for breeding stock had reached unsustainable heights, with the grand champion breeding bull selling for $101,000 at the National Bison Association’s annual Gold Trophy sale.